With the political situation moving into a new phase and social unrest (hopefully) calming, Covid will again take the spotlight.Īnd yet, uncertainty remains. As we head into the holidays, cases are spiking again worldwide, raising fears of another lock down and other stricter measures. Although the case count was still high, there was a relative plateau in new cases and deaths, as well as in positive developments. I dug back into our data set to see what popped for me in light of this new, more optimistic, news.įinally, we ran our research at the beginning of Q4, and the threat of Covid was overshadowed by these other two larger issues, along with the US economy. But even with these shifts on the horizon, there’s still a long way to go. The report of a potential vaccine from Pfizer buoyed hope. Joe Biden’s victory as a unity candidate heartened over half of the nation, and people danced in the streets. This past weekend provided a glimpse at a different potential future. With Covid spikes and a contested election, the grind felt like it would never really let up. The travel and retail sectors have been struggling throughout 2020, and have been bracing for an unpredictable holiday season.
The pandemic, the election, and the social unrest in the United States all pointed to rough seas going into what’s usually our most festive time of year. We called it The Shit Show, because obviously. Going into Q4, the agency I work for, McKinney, ran an extensive survey to measure the national spirit, one of four waves of research we’ve done since the beginning of quarantine. Even though the infrastructure to scale and deliver the vaccine is going to take a lot of work, the news was enough to bounce the stock market and show a light at the end of the long tunnel. This news kicked off another round of hope. We’ve gotten so used to living with daily case counts, masks and quarantines, and calibrating our entire existence around this disease. Soon thereafter, Pfizer announced progress on a Covid vaccine.
DCist’s coverage of the day that Biden won in Washington, DC.
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